J. Mitchell Printing
Poster Series
At the time of the printing, J. Mitchell was unique from other printers as they were the last print house of any substantial size in the Toronto downtown core. After identifying the benefits this offered to prospective clients we created a series of posters to showcase both the benefit and their work.
We invented J.Mitchell as type of 1940’s serial hero, and created “episode” posters that would feature the benefit of working with “The Last of The Downtown Printers”. Each poster was accompanied by a letter that outlined the plot of the episode, who the cast was and a call to action message.
Illustrator: Kagan McLeod
