What we do
Branding | Communication Design | Strategic Consulting | Online Experience
We’ve developed a high level of expertise in analyzing business objectives, competetive contexts and audience needs. We are able to distill a working hypothesis into a clear plan and to help you accurately define communication objectives, even when there is limited information or conflicting agendas.
We derive compelling solutions that can help you build and maintain relationships, and provide reinforcement about what it is that makes you valuable to your customers, investors, and others.
Featured Project
CFTP Canadian Family Taekwondo Programs
Deliverables
- Rebrand, new logo
- Website: CMS, HTML, CSS, members-only login
- Postcards
The challenge was to rebrand and redesign the existing website for CFTP. The existing website was busy and confusing, and the imagery consisted of seemingly angry students punching and kicking. We decided that a much more inviting and less intimidating approach would be key for the CFTP to increase their membership. We positioned the CFTP as warm, inviting, and encouraging, and made sure to feature real testimonials front and center on each page.