DELIVERABLES
- Identity
- Conference Program
- Website
- Mailers
- Email Campaign
Thinkhouse contributed to the success of this national conference on poverty and homelessness with a solution that effectively addressed multiple audiences and languages, political issues, budget limitations, and an over-riding need for sensitivity and professionalism.
We developed the visual identity, invitations, mailers, collateral and promotional materials, an email compaign, a T-shirt for the delegate bags, a website, and a unique program book for the event.
The graphics for all of the conference materials were based on waste billboard materials from scrap transit ads. All of the covers and divider pages were cut from these scraps, and all of the paper was sourced from end-of-line and discontinued stock, giving each book an entirely unique look. Even an unwanted piece of paper has been given a second chance.





