Grant Thornton needed a number of promotions to demonstrate their accounting expertise to specific businesses.

The Jelly Bean Jar Promotion– “Call us before you get into the red“– won us a Gold Summit Award in the Business to Business Promotion category.

The Jumpstart Promotion was series of hand-assembled lunch boxes containing a business card, with jumper cables holding the informational booklet in place. The concept played on the idea of turning “negative” results into a “positive” outcome.