CFTP needed a more cohesive identity and more functional website. We updated the look to be clean, energetic and youthful. We also incorporated a password protected members-only section that would allow members to access videos and other relevant information. Each page has a unique header with visuals of adults, teens, and children in full uniform, surrounded by energetic abstractions that symbolize the motion, spirit and energy Taekwondo has to offer.

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CFTP website before

The previous website was difficult to read, and hard to find relevant information, and the combination of CFTP with the ATA logo on the header was confusing. The imagery was too intimidating to recruit potential new students.