Your Whole Brain or How many Art Directors does take to make a great ad?
I have been enjoying the Mercedes-Benz Campaign using the Left Brain Right Brain metaphor. All the emotions, and the ability to understand what is illustrated is happening in the Right Side when you read the actual copy the Left is kicking in. But you don’t have to even read it to get it. It is a nice way to show the whole mindedness of the Mercedes product line.
I would rather have seen the copy on the right side more integrated into the illustration to complete the thought more fully.
So, how many Art Directors does take to make a great ad?
And every other Art Director to stand around
and say how they would have done it better.
I believe in advertising.com has the series on their site which is here