This is a bit overwhelming.
The very first post.
The terror of the blank canvas.

Thinkhouse Communication Design is beginning its 9th year as a creative consultancy. Over those years we have created solutions for pharmaceutical and cosmetic companies, as well as banks and credit cards and other financial institutions. We have enjoyed the creative process with each of the clients doing everything from corporate identities, sales materials, web sites and all kinds of direct mail promotions. But now we are looking for something more, something different.

It’s time for a change.

This change has been lurking on the horizon for a couple of years. We have glimpsed it off in the distance, darting behind the trees catching a sight of it now and again, wondering if what we saw was really there.

What finally gave it real form was reading and practicing TAKE A STAND FOR YOUR BRAND by Tim Williams. This practical guide to branding your own design/advertising firm was the slap upside the head that Thinkhouse needed.

We know how to do branding for our clients but as Tim points out repeatedly through his book, agencies seldom get it right for their own business. We took the step by step approach that Tim outlines and began to audit our own brand. The results of this exercise, now into its 4th month, are finally getting us in shape.

• We now know who we are

• What we do

• Who we do it for

• What the benefit is

As this blog rolls on it will give insight into all of the above. It will be a window into the ‘house showcasing what we are doing for our “Clients of Meaning™” as well as an opportunity to bring greater exposure to the causes and changes we are passionate about.